Also known as ‘brand standards’, ‘brand style guide’ or ‘brand book’, guidelines are what protects your brand from internal & external misuse.
We create these guidelines as part of our branding services and supply them as digital & physical media so that all involved ensure the brand image & message is maintained across all media types.
Our guidelines include an overview of your brand’s history, it’s vision, message and values. Included are your brand message, logo usage, colour schemes and values, fonts & typesetting styles, image & photography for use with the brand, corporate stationery design and usage, and much more.
We keep guidelines flexible to allow designers to be creative, but strict enough to ensure your brand remains easily recognizable in line with the corporate image & message.