SkipsAnsBins.com Brand Guidelines
Brand guidelines & development booklet
In preparation for the launch of the UK’s first online pay-as-you-go provider of waste management, a new logo and website have been developed ready for launch. The brand guidelines will be used for all ongoing media creation, to ensure the brand is represented the correct way. These guidelines provide both in-house teams and external providers the do’s and don’ts of the brand.
The multipage guidelines detail the colours, fonts, images, icons, bee characters and various methods for presenting the brand. The booklet was produced in PDF format for easy sending and quick reference. This also allows the guidelines to be updated as and when without the need for reproducing expensive printed publications.
Brand guidelines are often under estimated, however these guidelines protect the future identity of the brand to ensure total customer recognition.
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