We provide UX UI as part of our website services to ensure your website is engaging and functional for customers and users to use and navigate.
Planning your UX UI is more important than you realise. Before the process of programming & building your website, planning of UX UI should be started to ensure the finished media is perfect in all regards, avoiding the expensive process of re-designing everything after it has been completed.
In an industry already filled with more than enough technical jargon, two phrases you don’t want to ignore are UX UI. Thinkpad Creative are here to make sure your website has both. All of the websites we create have UX UI design built in as standard. Our strategic planning makes sure your customers get the very best from using your website, social & digital media.
Simply having a website that states all of your products, services and contact details is not going to inspire customers to deal with you. A website is much more than just a portal to your contact details, it’s an opportunity to capture your visitors in an experience that draws them deep into what you have to offer them, an experience that they should enjoy as they navigate through the pages of your site. Websites without that experience and interface disappear among the billions of other ‘long forgotten’ websites that clutter up the internet.
So for anyone wondering what it all means, please read on…
UX = User Experience
“User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. ” – WIKIPEDIA
Simply put, users of your website want an experience not a lecture.
Thinkpad Creative offer UX planning to give your users that experience they are looking for. As part of the development of your website we review the quality of interaction between the user and all aspects of your companies branding and design structure.
Believe it or not, how your logo looks, the colour of your branding, the fonts, shape of your website etc… can generate a multitude of mixed feelings from users. UX is an integral part of developing your brand across the board. As part of our UX services, already tested elements and layouts are incorporated into the designs we create.
UI = User Interface
“User interface design (UID) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing the user experience. The goal of user interface design is to make the user’s interaction as simple and efficient as possible, in terms of accomplishing user goals (user-centered design).” – WIKIPEDIA
There are currently some amazing websites being created at the cutting edge of design and coding. Yet although the initial user experience (UX) is thrilling, it fails completely by loosing focus of the user interface (UI).
Ever visited a website and found yourself lost looking for their company information, contact details, menu or link back to their homepage. Whatever it is that left you lost on their site, good website design must have UI included.
Easy navigation, smooth page transitions, easy to read layouts, image galleries, smooth video & animation, mobile & tablet friendly menus, easy download methods etc…
As part of our UI services, we create website structures that flow with your content and brand, allowing your customers to not only enjoy the experience your site offers but also to enjoy how your website feels to use and navigate.